To better accommodate our customers it has always been our intention to use a brand name that is noticeable and easy to remember. TREX has served that
purpose well for the last few years. However the TREX brand is owned by Hópferðamiðstöðin and actively used by them as well
as us. We are very thankful for their generosity for letting Bílar and fólk ehf use their brand for marketing. Hópferðamiðstöðin will continue to use their brand
like they have in the past.
We decided we needed something we could call our own. A brand that would work both aesthetically and functionally.
Sterna is the genus of terns and a common name for terns in different languages. It is easy to pronounce for most people and the logo itself is inviting and identifiable from a distance. The tern visits Iceland during the summer and is a welcome visitor with its beauty and grace. Sterna Paradisaea (the Arctic Tern found in Iceland) has the longest migration of any known animal and is therefore the worlds greatest tourist.
We decided we needed something we could call our own. A brand that would work both aesthetically and functionally.
Sterna is the genus of terns and a common name for terns in different languages. It is easy to pronounce for most people and the logo itself is inviting and identifiable from a distance. The tern visits Iceland during the summer and is a welcome visitor with its beauty and grace. Sterna Paradisaea (the Arctic Tern found in Iceland) has the longest migration of any known animal and is therefore the worlds greatest tourist.
